is an insider’s guide to what’s new, hot and undiscovered in Edmonton and beyond. We deliver the scoop on fashion, happenings, yummy eats and charming diversions. is the perfect medium for connecting with style-savvy, engaged Edmontonians. Our advertising options and brilliant minds make advertising with us customizable and affordable for all sizes and types of businesses.

We believe in:

  • Sharing hidden gems, event-packed weekends and applauding creativity.
  • Toasting the achievements of our city at great parties.
  • Shopping and eating locally to support our budding entrepreneurs.
  • Delighting in the good life because it’s just better when you love your city. 


  • Our readers share the same beliefs as our team, and they're always looking for new things to love about our city.
  • Highly targeted audience: over 80% of our readers live within the Edmonton-area, including Sherwood Park, St. Albert and Spruce Grove.




The creative minds at are always looking for ways to collaborate with brands. We create customized partnership opportunities and programs designed to:

  • Launch new products   
  • Generate awareness
  • Build noteworthy buzz  
  • Encourage interaction and increase engagement

We can reach consumers through original collaborative posts, contests, product reviews, polls/quizzes, social media and events. If you're interested in collaborating for a post that will bring something new or noteworthy to our readers, let's chat! Send an email to


Do you have an upcoming event? Want us to profile it for you in a post? This sponsored post receives three (3) photos, a write-up and links to buy tickets or discover more. This is the only way to guarantee your event is featured on Send an email to


Our advertising partners and sponsors are cultivated from the very best. We like to keep fresh and clean, and don't believe in cramming our site with too many ads. If you'd like our readers to catch a glimpse of your business while visiting, our affordable display ads are the way to go.

Note: We are selective about our advertisers. All ads are subject to our approval, ensuring a great fit between's aesthetic, content, and readers.

If you have any questions at all, please get in touch with