4th Street Promenade

A downtown street nestled between Jasper Avenue and 102nd Avenue has become one of Edmonton’s most charming blocks. So charming, it required its own identity beyond ‘104th Street’. Welcome to the newly named 4th Street Promenade.

4th Street Promenade
Where: 104th Street in between Jasper Avenue and 102 Avenue (map)
A historical area filled with gorgeous residences, great shopping, dining and home to the City Market! Keep up-to-date with 4th Street Promenade happenings by following on twitter @4thStPromenade 

On the west corner of Jasper Avenue and 104th Street, Sobeys Urban Fresh provides meal inspiration for busy downtown living.  This grocery store offers a little of everything with a neighbourhood vibe.

Just down the street you’ll find Lit, a sophisticated Italian wine bar featuring a nicely edited wine list and delicious eats. Next door is Credo, a café where friendly owners serve cups of Intelligentsia coffee, unbelievable lattes and Kerstin’s chocolates.

Blunt Salon is home to the popular Friday Night Blowouts where girlfriends gather to sip wine while stylists prepare their tresses for a night out. 

For those 4th Street Promenade residents living in the Icon Towers or iconic Philips Lofts, Tony the Tailor provides dry cleaning, alterations and tailoring.

For a quick inexpensive pedicure or manicure, pop into All Style Nails where no appointments are needed.

The greenest little shop on the promenade is Carbon Environmental Boutique where style, ethics and the environment matter the most.

Anchoring the westside of the Promenade is Ric’s Grill, a Canadian steakhouse perfect for a business luncheon or dinner out.

Across the street, you’ll find the best brunch at the Blue Plate Diner. Its signature cozy, home-style cooking can also be enjoyed for lunch and dinner.

Coup {Garment Boutique} is an upmarket women’s contemporary clothing store carrying labels such as Teenflo, Smythe, and Jenni Kayne. Next door to Coup, is the equally upscale, stylish and modern, Pure Bridal.

29 Armstrong showcases modern and avant-garde furniture, accessories, and lighting from around the globe and locally, including Edmonton’s own Izm contemporary hardwood furniture. This fall, the wildly popular Queen of Tarts from the weekly City Market, will be opening a bakery and café in the basement of the Armstrong Building. Besides featuring yummy tarts, there will be sandwiches and homemade soups.

For more fashionable women’s clothing, C’est Sera specializes in European and Canadian labels such as Sweet Chemise, Tension, Dex, Stills, and Nougat. 

Tzin Wine & Tapas is a tiny gem with just a few tables, a limited menu and a fine wine list. Arriving early is a must to secure a table.

deVine Wines & Spirits is one of Edmonton’s loveliest and friendliest wine stores. The spontaneous and scheduled tastings make wine, spirits and beer outrageously enjoyable, unpretentious and fun.

Wrapping the southeast side of the 4th Street Promenade and Jasper Avenue is the Eye Care Group selling stylish eyewear, sunglasses and reading glasses.