Shop: muse clothing

muse clothing, a new-ish boutique is defying big-box store convention by staging a little guy come back. The locally-owned shop in Red Deer by Danica Madsen and Michelle Bell is small only in size; its huge heart beats with social conscious. The store is stocked with sustainably produced, Canadian-made home clothing; locally handcrafted accessories and jewelry; and vegan bags and shoes.

Don’t start thinking that eco-friendly dyes and fabrics means unstylish. If you are looking for something chic to wear, you’ll find it here.

The shop mixes classically tailored pieces with trendy seasonal separates. Strongly believing that fashion should be comfortable rather than contrived, this boutique is stocked with the best. You’ll find all your favourite  Canadian designers – Cinder and Smoke, Dace, Covet, Jason Malto, Preloved, Yoga Jeans, Obakki and more.

Road trip to Red Deer? We think so. For now, shop muse clothing at the upcoming Shop ‘Till You Drop Expo taking place on Sunday, November 6 (more info here).

muse clothing (4909 D 48th Street, Red Deer, bethemuse.ca, Facebook, Twitter)