I have some very big news.
Back in February, my sister Justine traveled to Bali with her fiancée. She walked into a store to find the perfect classic riding boot. The boots were not available in her size, but the shop owner said “no problem! I can make them especially for you!” He quickly measured her feet and legs. My sister’s boots were handcrafted and shipped home to Canada. The boots are so beautiful – and fit perfectly.
I was insanely jealous. My slightly wide calves make it impossible to find boots – and, when I do, I compromise (read: stretchy soft material up the back). We became obsessed with how boots fit. We chatted to hundreds of women and discovered most women have some kind of fit issue – large calves, really narrow feet, high arches, long legs, etc. Conventionally, boots are manufactured considering one size – foot length. It’s not surprising we struggle to find boots that fit.
Justine had the brilliant idea of bringing the art of made to measure boots to anyone with access to a measuring tape and the web. For months, we’ve been working tirelessly to bring concept to life (remember this?). We want women to design their ideal pair of boots, and submit their foot/leg measurements for the perfect fit. Each pair of boots will be meticulously handcrafted using the finest materials and softest leathers.
From day one, it’s been our dream to offer the luxury of made to measure boots, without the traditional retail markup that makes handcrafted boots so expensive. We're so excited to be launching Poppy Barley Made to Measure Footwear.
Our first three boot styles land just in time for winter. Launching in three classic colors, we’ve designed these highly versatile boots to be the foundation of any wardrobe.
We are delighted to have received a little media buzz already. You can read about us in the Edmonton Journal or watch us chat to Bridget Ryan on Breakfast Television. Or discover more about how we’re launching the company by listening to me speak at a recent Capital Ideas Panel.
It’s an exciting, stylish and experimental effort. This is just the beginning of a very big journey, and it's one I hope you join us on. I am already very thankful for the support of the Edmonton business community and passionate women who can't wait to own a pair of boots!