The Edmonton Wedding Guide: Gowns, Baubles and Shoes

The Edmonton Wedding Guide. A four-part guide chock-full of everything you need to tie the knot in Edmonton. We found all the venues, gowns, flowers, cakes, invites and photographers you need to fall in love with wedding planning all over again.

Here’s what we’ve covered so far:
The Vow Factor: Meet Jennifer Bergman Weddings
Unique Edmonton Venue Ideas

Here’s what you can look forward to:
Wednesday, Feb 22: The Details: Stationery, Flowers, Sweets & More
Wednesday, Feb 29: Photographers – Who to Snap Your Big Day

For now, discover the best in Edmonton for wedding gowns, baubles, accessories and shoes.

Images above: Delica Bridal - Shandro Photo

Little White Dress

Finding the perfect wedding gown is either perfectly easy (you’ve been planning what to wear for years), or terrifyingly difficult (you have no idea).

But really, shades of ivory and price tags aside, it comes down to two questions: will you feel beautiful on your wedding day? And, will you still love it when you flip through your wedding album in twenty-five years?

For a more traditional dress shopping experience, go to Bridal Debut or The Bridal House where dresses are plentiful and styles vary. For brides on a budget, try soon-to-open David’s Bridal. Set to open in the spring, David’s Bridal brings its insanely large collection of dresses to Edmonton, including the coveted White by Vera Wang collection.

Jennifer Bergman Weddings shares some tips for finding the perfect dress:

1. Before trying on wedding dresses, do your hair and makeup as though you are going out for a nice dinner or a night on the town. It’ll give you a better idea of what the gown will look like on your big day.

2. Your dress should complement your wedding location, season and style. Share these important details with your bridal consultant so he or she can help guide you towards choices that will work best.

3. Break up your shopping trips - visit no more than two boutiques in a day. You don’t want to become overwhelmed or get confused.  

Promise yourself this: buying a wedding gown should be fun. To help you succeed, we recommend buying from knowledgeable and cool women who love wedding gowns (even more than you do!).

Novelle Bridal
Novelle Bridal offers a fresh concept: a spectacular selection of stylish dresses at moderate prices that make your wallet smile. Marvel at the selection of stylish, affordable gowns from on-trend Nicole Miller, Watters Wtoo, Ivy & Aster, and Tara Keely. The central location radiates friendly warmth as bridal consultants will listen to your wedding plans and recommend dresses to fit the day.

Pure Bridal
Pure Bridal exudes luxuriousness with an elegant showroom, large change rooms, and dangling chandeliers. The dresses are just as lovely. The collection features classic and modern stunners by Pattis, Pronovias, Martina Liana, Justin Alexander and Jasmine Couture.

Delica Bridal
Walk down the aisle in style, courtesy of Edmonton’s newest bridal store, Delica Bridal. Credit the owners, sister duo Ashley and Nicole, for carrying exclusive designers Alvina Valenta, Lazaro, Jenny Yoo and Hayley Paige. Looking to splurge a little? This just might be your spot with dresses ranging from a $1,000 to $10,000.

ROOY Couture
Should you not find what you want – or know exactly what you want - design your own couture wedding dress with local designer Lani van Rooyen. The entire dress can be fashioned to your specifications. Collaborating with ROOY Couture, you’ll have an initial meeting (discuss your plans for the big day, your likes/dislikes in a dress), followed by a design meeting (sketches, fabric selection and lots of conversation).  Next, your measurements will be taken for the making of a custom pattern. Many fittings later, you’ll have a one-of-a-kind handcrafted masterpiece.

Handsome Groom
Being appropriately dressed as a groom is not as easy as donning a tux. The modern groom might consider wearing a suit. Ms. Lazina Mckenzie of L2 Style put together a smashing round-up of great suit options.  

All images via Jennifer Bergman Weddings. Clockwise from top left: Blue shoes photographed by Katch Studios, Jimmy Choo by Sharon Litchfield Photography and purple heels photographed by JDS Photography.


Realize that no dress is complete without the rights shoes. Vow to yourself not to buy the plain white wedding shoes: you and your dress deserve better.

Our tip: You love your shoes, but they may not love you back (right away!). You need to break those babies in while you strut around the house.

Mayfair Shoes
For shoes that will get you down the aisle and well into a night of dancing, visit Mayfair Shoes for its shoe collections that merge comfort and style. Mayfair Shoes line-up of evening and bridal shoes include brands Something Bleu and Stuart Weitzman.

Holt Renfrew
Get those shoes out of your dreams and onto your feet! If your wedding is exactly the excuse you’ve been waiting for to buy yourself a pair of Jimmy Choos or Christian Louboutins, then it’s off to Holt Renfrew you go! Be sure to chat with a sales associate if you don’t spot exactly what you’re looking for – they can bring in shoes from other stores (read: Toronto or Vancouver where their shoe departments are huge).

Who Cares? Wear
Walk in the line in creative wedding shoes from Who Cares? Wear. If vibrant peep-toe pumps, metallic sandals or snakeskin heels are more aligned with your modern style, this shop will delight you. (And, you’ll probably leave with more than just wedding shoes.)

Gravity Pope
Striking, colourful and creative shoes shine on the shelves of Gravity Pope. While these shoes may not ring true with the most traditional brides; fashion-forward brides will love the options. Looking to skip the heels and hit the aisles in flats? This is your store.

Clockwise from top left: Concept Jewelry; So Pretty Jewelry as featured in Blush Magazine styled by Lazina Mckenzie; Concept Jewelry; Joanna Bisley; Chantilly Lace Birdcage Mask Veil; and Bracelet by So Pretty Jewelry.

Baubles, Jewels & Headpieces

Concept Jewelry
Supposing he proposed with a ‘fake’ ring, and now it’s time to choose your own rock-solid engagement ring (and maybe a wedding band too!), go to Concept Jewelry. Talented jewelry designer Carmen Bokenfohr designs classic rings with timeless old-world elegance and bold contemporary rings with strong architectural lines. Or add a pop of colour with the juicy gem collection featuring coloured stones like Raspberry Red Rubellite, Golden Brown Zircon, Minty Green Beryl and Lavender Spinel.

Joanna Bisley
Make a timeless statement with jewels by Joanna Bisley. Her jewelry designs mix enduring elements of silver and 14kt goldfill with modern adornments from Swarovski crystals to pearls. These jewels will sparkle. Find Joanna Bisley at My Filosophy

So Pretty by Cara Cotter
Modern, fashion-forward brides will love the clean, current and organic designs of So Pretty by Cara Cotter. Keep your look soft with rose gold vermeil or be daring with colourful semi-precious stones (emerald green chalcedony, tangerine orange chalcedony, cobalt blue lapis and more).

Jocelyn Kennedy Accessories
For jewels you’ll wear over and over, consider Jocelyn Kennedy Accessories. The collection is delicate and perfect for draping and layering. Available at Jilly’s Home & Lifestyle (14227 23 Avenue).

Chantilly Lace Designs
Romantics will adore the vintage-themed collection of fascinators, hair combs, veils and headbands by Chantilly Lace Designs. Created with jewels, flowers, netting, feather and pearls, these pieces delivery originality.

That's a wrap for this week. For extra inspiration, devour every post on Jennifer Bergman Weddings' blog and read Blush Magazine's blog.