Introducing :: The Edmonton Wedding Guide II


Back when Kendall was planning her wedding, she shared the process in the ever-so-handy Edmonton Wedding Guide. To this day, brides to be are flocking to City and Dale to get some insight on unique venues, what to wear, fine details, and photographers.

It’s time to explore more details and share fresh ideas as a continuation of the guide! I’m not anywhere close to planning a wedding, but the thought of fine tuning all those details makes my planner-extraordinaire head spin. And don’t even get me started on pinterest rabbit holes.

Enter Jennifer Bergman–the most poised, organized, and approachable wedding planner around. While working on the guide with her, my world was opened to the plethora of details to consider. I rest easily knowing she’ll be there for me to hire when I’m ready.


Here’s what you can look forward to:

  • (Even More) Unique Wedding Venues in Edmonton
  • Invites & Stationery
  • Flowers & The Guest Experience
  • Photographers & Wedding Videos
  • For the Grooms

Since Kendall’s introduction covers why you need a wedding planner, I’ll remind you there is a variety of ways Jennifer Bergman Weddings can help. Of course, they can manage every step along the way to your big day. If you love the planning process or your budget doesn’t allow a full service package, they can help you at the start then sweep in for the weeks leading up to your wedding so you can relax and enjoy it.


Today, Jennifer shares the first three steps in the wedding planning process that will start you off on the right foot. Watch her talk about these steps in a recent segment on CTV Morning Live.

First: Prioritize

Identify the top 3-5 components of your wedding that are most important to both of you. Is top notch food and wine most important to you? Breathtaking location in the mountains? Ample quality time with your guests?

At the same time, consider things that are not very important to you. Make notes and refer back to the list during the planning process to keep on track.

Next: Budgeting

What are you comfortable spending? And where are the funds coming from? If there are contributions from family, set expectations early on. How much say will they have in the wedding decisions?

Also, be realistic. If you’re unsure the cost of wedding components (photography, invitations, etc.), don’t guess. Consult with an expert to make sure your budget is realistic from the beginning.

Then: The Guest List

This can be the most difficult part of the process. Realistically, the more you invite, the more you have to spend. Good thing you laid down the budget earlier! Keep in mind you can expect 10-30% of your guest list to decline. 

Plan Your Wedding Edmonton Workshop

Lucky for you, Jennifer will be leading an interactive workshop next weekend! Spend the day at Matrix Hotel while Jennifer leads you through everything you'll need. Whether you're just starting to plan or you have most of the details set, this workshop is perfect for any bride. Learn more about it and (quick!) register for your spot!

We can't wait to share more of Jennifer's tips and give you some fun ideas for your big day! 

Top image by Carey Nash via Jennifer Bergman Weddings, Piano image by Carmyn Joy, Bottom image by Julie Williams Photography via Jennifer Bergman Weddings.