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French Connection United Kingdom's eye-catching F/W '13 campaign

French Connection United Kingdom's eye-catching F/W '13 campaign

This month, French Connection United Kingdom opened their new, boutique-style space in West Edmonton Mall.

Say hello to Charmain!

Say hello to Charmain!

French Connection's VP of Marketing (Canada), Charmain Emerson, was in Edmonton for the launch. We were lucky enough to meet up with her to get to know French Connection better, and hear her take on Edmonton's style scene.

Charmain's observations: She was pleasantly surprised to see many smartly dressed men here (she excitedly pointed out on-trend men were around us). Also, when you look at the major brands that choose to set up shop here, that's a good sign that Edmonton has a market of stylish shoppers.

We asked her about those infamous FCUK shirts that could be found everywhere years ago. She had a message for Mr. and Ms. Edmonton: French Connection is so much more than cheeky shirts and party dresses! They have affordable clothes for work and play for men and women of all ages.

We applaud Charmain for taking time to meet with a hand full of Edmontonians about fashion. It proves that French Connection truly is an approachable, progressive retailer that Edmonton is lucky to have.